How to: navigating the recent meta updates
OPTIMISING YOUR ACCOUNTS
As we all know, digital marketing is constantly evolving, and one of the most dynamic platforms out there is Meta (formerly Facebook). With every new feature, algorithm update, or tool release, the social media landscape shifts, and as a marketing agency, it's our job to stay ahead of the curve—so our clients can thrive in this ever-changing space.
In this post, we’re breaking down the latest updates from Meta and sharing exactly how we’ve been optimizing our clients’ campaigns. Plus, we'’ve included some easy, actionable tips you can start using right now to boost your own social media performance.
Enhanced Ad Targeting with AI and Machine Learning
Meta has been leaning heavily into AI-driven ad tools to provide more precise targeting and improved campaign performance. These updates allow businesses to target the right audience segments, using predictive analytics to optimize for conversions, engagement, or awareness.
What We're Doing for our Clients:
We’re using Meta’s AI-powered ad structure to support our creatives to deliver personalized content to different audience segments based on their behaviour and preferences. This ensures that the right message reaches the right people at the perfect moment, maximizing ROI.
Video and Reels are Front and Center
Meta continues to prioritize short-form video content, particularly with Instagram Reels, as it competes with TikTok. Engagement rates for Reels have skyrocketed, and video content is now one of the best ways to increase visibility and drive action on both Instagram and Facebook.
What We're Doing for Clients:
We’re optimizing our clients’ content strategies by creating thumb-stopping video ads that speak directly to their audience's pain points and desires. We also ensure all video content is optimized for mobile viewing—after all, that's where the majority of social users are spending their time!
Expanded Messaging Features
Meta is also emphasizing direct messaging as a conversion tool, especially with the rise of WhatsApp and Instagram DMs for business. They’ve introduced new features like the ability to launch ads that open directly into a chat, driving more personalized and immediate customer interactions.
What We're Doing for Clients:
We’re creating highly targeted click-to-message ads for clients in industries where personalized communication can close the deal.
Easy Action Steps for Your Own Meta Strategy
Invest in High-Quality Video: Prioritize video content—especially for Reels and Stories. It’s a quick, impactful way to grab attention and engage your audience.
Stay Compliant with Privacy Changes: Ensure your pixel is working correctly, and consider implementing Conversion API to maintain accurate data despite privacy restrictions.
Use AI for Better Targeting: Let Meta’s machine learning help you! Experiment with Advantage+ campaigns to streamline your ad targeting.
Try Click-to-Message Ads: People love instant responses. Use messaging ads to start conversations directly in Instagram DMs or WhatsApp.
Navigating the world of Meta updates can feel like trying to hit a moving target—but that’s where we come in! As your go-to marketing agency, we’re always on top of the latest trends and tools, optimizing our clients’ strategies to make the most of every change.
If you’re looking for a team to help take your Meta campaigns to the next level, get in touch—we’d love to help you scale your success!
In the meantime, try some of these tips, and watch how they transform your results.
